We created a positioning strategy for the pharmaceutical company.
The great challenge of Spinto with Takeda has been to position the pharmaceutical company in the market without talking about the products it handles, but only of the conditions for which it develops medicines. This has been a work of brand building in front of the general public without being able to mention it more than in corporate matters.
From the list of diseases for which Takeda develops first-level drugs, we made a strategy in which we developed and shared valuable information about each condition, highlighting Takeda as a source.
This, plus the work of positioning their spokespersons as trusted advisors in matters of very specific conditions, helped us achieve a + 20% growth in brand recognition during the first year of working together. Today, we continue to build this position and work on the new pharmaceutical launches.