{"id":4617,"date":"2023-03-08T16:03:52","date_gmt":"2023-03-08T22:03:52","guid":{"rendered":"https:\/\/spinto.com.mx\/swiss-embassy-in-mexico-2\/"},"modified":"2024-02-15T19:36:10","modified_gmt":"2024-02-16T01:36:10","slug":"swiss-embassy-in-mexico-2","status":"publish","type":"post","link":"https:\/\/spinto.com.mx\/en\/swiss-embassy-in-mexico-2\/","title":{"rendered":"Swiss Embassy in Mexico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4617\" class=\"elementor elementor-4617\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc1e306 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc1e306\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b0aac2\" data-id=\"7b0aac2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5060c5 elementor-widget elementor-widget-image\" data-id=\"a5060c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/spinto.com.mx\/wp-content\/uploads\/2022\/01\/swiss-1024x683.png\" class=\"attachment-large size-large wp-image-4435\" alt=\"swiss embassy in mexico\" srcset=\"https:\/\/spinto.com.mx\/wp-content\/uploads\/2022\/01\/swiss-1024x683.png 1024w, https:\/\/spinto.com.mx\/wp-content\/uploads\/2022\/01\/swiss-800x533.png 800w, https:\/\/spinto.com.mx\/wp-content\/uploads\/2022\/01\/swiss-768x512.png 768w, https:\/\/spinto.com.mx\/wp-content\/uploads\/2022\/01\/swiss-1536x1024.png 1536w, https:\/\/spinto.com.mx\/wp-content\/uploads\/2022\/01\/swiss-2048x1365.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7071e9e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7071e9e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0d3de5\" data-id=\"f0d3de5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96d112f elementor-widget elementor-widget-heading\" data-id=\"96d112f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> THE SWISS EMBASSY IN MEXICO CELEBRATES THE 75th ANNIVERSARY OF DIPLOMATIC RELATIONS BETWEEN BOTH COUNTRIES.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cecc5e elementor-widget elementor-widget-text-editor\" data-id=\"9cecc5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Spinto&#8217;s project was to advise and support the Swiss Embassy in Mexico in developing a communication strategy for the series of events and activities carried out during 2020 and 2021 to commemorate the 75th anniversary of diplomatic relations between both countries.<\/p><div class=\"page\" title=\"Page 9\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Tradition, innovation and values were highlighted as distinctive features of Switzerland at international level. To this end, an annual communication strategy for digital media and platforms was developed, complemented by monthly strategies for each activity. Monthly press releases were prepared to share the commemoration of the 75th anniversary both through publications and interviews with leading media outlets and on social media platforms. Likewise, face-to-face and online events of a political, economic, cultural, technological, human rights and social nature were held which, despite the restrictions imposed by the pandemic, generated a high number of articles each month in different media niches. The biggest challenge for Spinto was to maintain a constant day-by-day awareness with media outlets, social media and the general audience of the various activities, an objective that was achieved in spite of the complexity of the current situation.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strategy, positioning and information on the 75th Anniversary of Diplomatic Relations between Mexico and Switzerland<\/p>\n","protected":false},"author":4,"featured_media":4350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - 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